What Are 2D Explainer Videos?
2D explainer videos are short, engaging videos that clearly, concisely, and attractively convey a company’s message. They effectively illustrate the benefits and features of your product or service through compelling animations and storytelling techniques.
The Value of 2D Explainer Videos in the IT Sector
IT solutions are inherently complex, and explaining these services in an easily understandable way can be challenging, especially for customers without technical backgrounds. This is where 2D explainer videos come into play. Here’s why they are so important:
Simplifying Complex Concepts: Explainer videos can transform complicated IT solutions into simple, understandable concepts. They use visual storytelling to show how your product works and what problems it solves, making it easier for customers to understand the value of your offering.
Better Engagement: Video content is more engaging and memorable than text. 95% of viewers retain a message when they watch it in a video, compared to only 10% when reading it in text form. Presenting your IT solutions in a 2D explainer video increases the likelihood that your message will resonate with potential customers.
Improving Conversion Rates: Videos can help guide potential customers more effectively through the sales funnel. A well-made explainer video can answer potential customers’ questions and alleviate their concerns, making them more likely to choose your product or service.
Tips for Creating Effective 2D Explainer Videos
Here are some best practices to keep in mind when creating a 2D explainer video for your IT solutions:
Focus on the Problem and Solution: Start with the problem your IT solution addresses rather than diving straight into features and technical specifications. Once the problem is identified, show how your product or service provides the solution.
Keep It Short and Engaging: Ideally, your video should be between 1 and 2 minutes long. If it’s longer, you risk losing your audience’s attention.
Use Clear and Concise Language: Avoid jargon and technical terms as much as possible. If you must use them, explain them clearly and simply.
Include a Call to Action: End your video with a clear call to action, guiding your viewers on what to do next, such as scheduling a demo, contacting your sales team, or visiting your website for more information.
Conclusion
In a world where IT solutions are becoming increasingly complex, 2D explainer videos offer an effective way to communicate your offerings simply, engagingly, and impactfully. By incorporating these videos into your marketing strategy, you can improve your customers’ understanding of your IT solutions, increase engagement, and ultimately drive your company’s growth.
