Example:
Speech Expert, a company under Speech Tech, has an in-house research and development team with professionals boasting over 30 years of combined experience. The company typically faces a longer sales cycle for its products in the corporate and government sectors. Recently, Speech Expert introduced a new product category that offers unprecedented levels of security and privacy. To effectively distinguish itself from competitors’ solutions, which use similar terminology but offer lower levels of privacy, the company needs an affordable and highly effective demonstration tool that can be showcased at trade shows, meetings with decision-makers, or simply via email or LinkedIn.
Challenges:
The client struggled to find a quick and efficient communication tool that could simplify complex product explanations for enterprise and B2G segments, which relied on their own speech recognition solution for customers. These clients were primarily in industries like FinTech and healthcare call centers, often dealing with sensitive business and personal data. At the same time, the client needed a solution that provided high accuracy without risking data loss.
Solution:
We created a one-minute video in the form of an animated storyboard, illustrating application scenarios across various target industries. The video highlights the main problems and challenges the Speech Expert team wants to emphasize and showcases the unique advantages of our proposed solutions.
Result:
The client now has a concise explainer video that highlights all the key and unique aspects of their solutions, including descriptions of the speech recognition technology and its use cases. The video addresses the everyday challenges of potential customers. Feedback indicates that the client has already used the explainer video multiple times at business meetings, trade shows, and on their website. It has helped advance ongoing negotiations, and they have received valuable feedback that influenced their product planning — all without significant financial investment.
