Explainer videos are now essential in the highly competitive markets of New York, Los Angeles and Chicago. With advertising costs soaring and customer attention harder than ever to capture, companies rely on explainer video production to simplify complex products and connect with diverse audiences.
From fintech in Manhattan to creative agencies in LA and healthcare providers in Chicago, businesses use animated explainer videos and live action explainer videos to build trust and scale more effectively.
Why Explainer Videos Drive Growth in Big US Cities
Companies in large metropolitan areas face two decisive challenges: rising competition and the fact that video has become the new standard in business communication. Animated explainer video production combines storytelling, design and professional sound design to deliver content that captures attention and builds trust with the intended audience.
Increasing competition & need for visibility
With hundreds of thousands of businesses competing in New York alone, visibility is critical. A professional explainer video company helps brands cut through the noise by presenting information in a format that people actually watch. Research shows that websites with an explainer video are far more likely to rank on Google’s first page, giving companies a measurable advantage in crowded markets.
Urban professionals are bombarded with information every day. Short videos optimized for mobile viewing respect these time constraints while still delivering the core message. By breaking down complex concepts into simple visual stories, companies ensure that potential clients quickly understand their offer and remember it.
Videos as a standard marketing tool
What was once considered innovative has become a necessity. In New York, financial and technology firms commission animation studios to produce professional product demos and educational content. In Los Angeles, the influence of the entertainment industry raises expectations for production quality, making high-level custom visuals and polished creative process essential. In Chicago, explainer videos are now a staple in corporate communication, from marketing campaigns to internal training.
A single animated video can support multiple purposes. It can appear on a website’s product pages, be shared on social media, included in email campaigns or used in sales presentations. This versatility makes it one of the most valuable assets a video production company can deliver. Companies that fail to adapt risk falling behind competitors who already rely on whiteboard animations, live action explainer videos and other formats to meet the expectations of modern viewers.
Benefits of Explainer Videos for Businesses
Companies in New York, Los Angeles and Chicago rely on explainer video production not just for visibility, but for concrete business results.
The main advantages are:
- Simplifying complex products and services
- Building brand trust and engagement
- Increasing conversions across channels
Simplifying complex products/services
Many metropolitan companies offer products that require explanation, from financial strategies in New York to SaaS products in Los Angeles and medical services in Chicago. Animated explainer videos help by turning complex concepts into clear visual stories. Instead of dense brochures or lengthy presentations, a short animated video communicates the essentials in a format that audiences can grasp quickly.
The entire process behind professional animated explainer video production focuses on the key message. By removing jargon and highlighting benefits, animation studios create videos that works for a wide target audience. This clarity is especially valuable in large urban markets where customers have little time and plenty of alternatives.
Boosting brand trust & engagement
High production quality signals professionalism. When a company invests in explainer video services, it shows commitment to detail and respect for its clients. In crowded metropolitan markets, this trust factor often decides whether a customer chooses one brand over another.
Professional video production companies use voiceover, sound design and custom visuals to align the final product with brand identity. Adding customer testimonials or real-world examples strengthens credibility further and helps businesses connect with their audience in an authentic way. The result is higher engagement, both on websites and across social platforms.
Increasing conversions
Explainer videos do more than inform – they convert. Businesses in major US cities report conversion lifts of 20 to 80 percent when adding an explainer video to product pages or landing pages. A single video can introduce the company, present a product demo, answer objections and guide viewers to a call-to-action.
This efficiency makes explainer videos one of the most effective tools in modern marketing. They appeal to different learning styles, respect short attention spans, and adapt to mobile-first viewing. For companies in New York, Los Angeles and Chicago, the investment in a professional explainer video company often pays for itself within weeks through measurable sales growth and increased lead generation.
Storytelling as a Business Strategy
Explainer videos work best when they do more than present features. In competitive markets like New York, Los Angeles and Chicago, the difference lies in storytelling. Businesses that use strategic storytelling in their videos create content that not only informs but also connects emotionally, making their brand more memorable in the long run.
Story-driven videos vs. plain presentations
Plain product presentations often focus only on specifications. They explain what a service or product does but fail to capture attention or create trust. Story-driven animated explainer videos follow a clear narrative. They introduce a problem, present the solution and show the positive outcome. This structure helps viewers quickly understand value and see how it applies to their own situation.
Professional explainer video companies in major cities combine scriptwriting, visuals, voiceover and sound design to transform technical details into compelling stories. Instead of overwhelming audiences with facts, these videos guide them through a relatable journey. Character-driven storytelling and carefully designed graphics strengthen identification and ensure the message resonates across a wide audience.
For businesses, this approach does more than increase attention. It creates emotional connections, builds trust and ultimately drives conversions. In markets where thousands of competitors fight for visibility, a strong story is what separates an average video from one that delivers measurable results.
Success stories from companies
Businesses in New York, Los Angeles and Chicago show how professional explainer video production drives measurable results. Each city has its own strengths, but the success stories underline the versatility of animated explainer videos across industries.
- Rypple (New York) – Before being acquired by Salesforce, the SaaS company achieved a 20% increase in conversions by placing an explainer video on its homepage. The case is still cited in NYC’s tech scene as proof of how animated video can simplify complex platforms and attract investors.
- Fintech firms in NYC – Financial services companies use explainer videos to explain complex investment strategies and compliance requirements. Clear visuals and standardized messaging help them maintain trust while meeting strict regulatory demands.
- Creative agencies in Los Angeles – Agencies rely on custom animated videos and live action explainer videos to pitch ideas, showcase portfolios and win clients. The city’s entertainment culture raises expectations, making polished production quality essential for credibility.
- Silicon Beach tech companies (LA) – Startups launching SaaS products use animated explainers to present features and benefits to investors and users. The creative scene encourages innovation, which often results in videos with bold visuals and strong brand storytelling.
City Focus: New York, Los Angeles & Chicago
The business landscapes of New York, Los Angeles and Chicago each bring unique challenges and opportunities. While the industries differ, companies in all three cities have discovered the value of explainer video production as a tool for visibility, trust and growth. Professional animation studios and video production companies in these metropolitan hubs adapt their services to local demands, making explainer videos a standard part of modern communication.
NYC – Finance, tech & startups
New York’s financial district and fast-growing startup scene rely heavily on animated explainer videos to clarify complex products. Investment firms use them to break down portfolio strategies and compliance requirements, while fintech companies deploy video content to explain payment innovations and cryptocurrency platforms.
Startups in particular benefit from custom animated videos that simplify their pitch for both investors and customers. One well-placed explainer video on a homepage can dramatically increase conversions, as shown by tech companies that reported double-digit growth after adding video to their websites. In a market as crowded as New York, a professional explainer video company often provides the competitive edge needed to capture attention.
LA – Entertainment & creative industries
Los Angeles sets the bar high for video production quality. Influenced by the entertainment industry, audiences expect polished storytelling and flawless sound design even in business communication. Poorly executed videos can harm a brand’s credibility, while professional animated explainer video production strengthens trust and drives engagement.
Creative agencies in LA use animated videos to present ideas, demonstrate design processes and showcase portfolios. Meanwhile, technology firms in Silicon Beach rely on product demos and live action explainer videos to launch new SaaS products and attract investors. The city’s culture of creativity fuels constant innovation in video styles, from whiteboard animations to cinematic custom visuals, keeping companies ahead of national trends.
Chicago – Manufacturing & healthcare
Chicago’s strong presence in manufacturing and healthcare has created distinct applications for explainer video services. Industrial companies use animated explainer videos to illustrate complex processes, safety protocols and equipment functions that would be difficult to capture with live action footage.
Healthcare providers employ explainer videos to improve patient education and compliance. Medical procedures, treatment options and preventive care become clearer through visual explanation than through brochures or verbal instructions alone. Beyond marketing, Chicago’s corporate culture uses video for internal communication, onboarding and training. Businesses report that video-based training achieves higher completion rates and better knowledge retention, proving that the value of explainer video production extends far beyond customer acquisition.
Choosing the Right Explainer Video Company
Selecting the right & trusted partner for explainer video production can make the difference between a campaign that drives measurable results and one that falls flat. The choice often comes down to whether a business works with a professional explainer video production company or individual freelancers. In both cases, understanding the strengths and limitations is essential before committing to a project.
Differences between agencies & freelancers
Agencies or an animated explainer video company typically offer the advantage of a full team of specialists.
Agencies:
- Provide a full team of specialists (script, animation, sound design, project management).
- Guarantee a structured whole process from concept to final delivery.
- Offer reliability through a dedicated production manager and clear timelines.
- Deliver professional standards suited to competitive markets.
Freelancers, by contrast, may be a cost-effective choice for small businesses or simpler projects.
Freelancers:
- Cost-effective for small businesses or simple projects.
- Often skilled in one area (e.g., animation or voiceover).
- Limited resources for complex or multi-stage productions.
- Higher risk of delays or inconsistent quality.
What to look for in a partner
When choosing a animated video agency for video production, businesses should go beyond pricing alone:
- Portfolio quality: ability to simplify ideas into engaging visuals.
- Client testimonials: proof of results and smooth collaboration.
- Communication: regular updates and transparent workflows.
- Versatility: experience with animated explainer videos, live action, and product demos.
- Pricing & policies: clear costs, revision options, and timelines.
- Strategic guidance: advice on distribution, video length, and ways to increase engagement.
Explainer videos as a key marketing driver in large US cities
The use of explainer videos in New York, Los Angeles and Chicago reflects more than a passing trend. Video has become a fundamental part of business communication, offering companies a scalable way to stand out in crowded markets. By investing in professional explainer video production companies, businesses gain reusable assets that can educate, engage and convert across multiple channels.
FAQs
What makes explainer videos particularly effective in major metropolitan markets like NYC, LA, and Chicago?
Audiences in these cities are used to fast, high-quality media. Explainer videos fit this environment because they deliver value quickly and in a format people actually watch. Visual storytelling also crosses language barriers, making it easier to reach diverse populations. In crowded markets, this ability to capture attention and stand out is a major advantage.
How do production costs for explainer videos vary between New York, Los Angeles, and Chicago?
Explainer Video Costs vary with local talent, studios, and overheads:
- New York City: $15,000–$35,000, reflecting premium talent and facilities.
- Los Angeles: $12,000–$30,000, influenced by the entertainment industry.
- Chicago: $8,000–$25,000, offering professional standards at more accessible rates.
Each market delivers high-quality explainer video production, but the pricing reflects regional differences.
Which industries in these metropolitan areas see the highest ROI from explainer video investments?
Financial services companies in NYC report 40-60% conversion rate improvements when explaining complex investment products and services. Entertainment and technology companies in LA experience 35-50% better engagement rates due to visual storytelling that aligns with local creative standards. Healthcare and manufacturing businesses in Chicago achieve 30-45% faster customer onboarding and training completion rates through video-based education programs.
How quickly can businesses expect to see results from their explainer video marketing campaigns?
Most businesses notice improvements within the first month. Conversion rates often rise within two weeks of adding video to product pages or landing pages. Broader brand awareness and lead generation typically grow after six to eight weeks of consistent use. With detailed analytics, companies can track performance, ROI, and adjust their campaigns in real time.
